We Provide

NATIONAL ALCOHOLWORKFORCE TRAINING

Changing the marketing culture: It’s not the alcohol; it’s how they market it!

ALCOHOL MARKETING: RESEARCH UPDATES, IMPLICATIONS & STRATEGIC APPROACHES for EFFECTIVE POLICY DEVELOPMENT

Professor Sally Casswell and team

Topics covered?

· Current context of alcohol marketing in New Zealand and new research by SHORE/Whariki

· Recent relevant international research evidence

· Policy options and key strategies to address alcohol marketing

Where and When?

AUCKLAND: 29th August, 9am - 4pm. SHORE, Level 7, 90 Symonds Street, Auckland


National Workforce Development for Alcohol Health Promoters

A workshop was held in Wellington, 16-17 June 2005

See below for an outline of the programme. The following powerpoint presentations are available to download:

Introduction and Harms - SHORE and Whariki
Reducing Alcohol Related Harm: What Works - SHORE and Whariki
Exit Survey 2005:Results - SHORE and Whariki and Auckland Regional Alcohol Project
Branding Youth Identity: Alcohol Marketing and Youth Voices - Hector Kaiwai, Te Ropu Whariki, Massey University
Strategic Directions for Reducing Alcohol Harm - Ross Bell, New Zealand Drug Foundation
Strategies and Opportunities in Liquor Licensing and Local Government - Linda Hill, Policy Analyst and Strategist
Strategies and Opportunities in Liquor Licensing and Local Government - Mike Webb, New Zealand Police

Day One

9.00- 9.45 Welcome, Introductions, Expectations & Burning Questions
9.45-10.30 Alcohol-Related Harm
• International, National and Local
• Differing harms
• Recent research
10.30-11.00 Morning Tea
11.00-12.00 Reducing Harm: What Works?
Overview & discussion of evidence-based effective policies and practices with local examples
12.00-12.45

Lunch

12.45-1.15


ALAC’s Strategic Approach to Changing the New Zealand Drinking Culture - Sandra Kirby, Deputy CEO, ALAC

1.15-3.00

Panel & Discussion on Current Strategic Directions for Reducing Harm.
Perspectives from key areas; Richard Te One Regional Public Health, Wellington, Mike Webb NZ Police, Ross Bell, New Zealand Drug Foundation, Alison Box, Wellington City Council Sam Clark., ALAC

Questions & discussion

3.30- 4.30 Alcohol Marketing and Youth Voices: Current Issues & Future directions
4.30-5.00 Questions and Feedback

 

Day Two

9.00- 9.15
Questions & Reflection from Day One 
9.15-10.30
Key strategies & opportunities for working in Liquor Licensing and Local Government
Linda Hill (Policy Analyst and Strategist)

10.30-11.00
Morning Tea
11.00-11.30
Hands-on priority setting: Developing strategic approaches & activities (identify key areas & resources)

11.30-12.30
Workshop groups: Developing strategies & innovative activities for your work
12.30-1.30
Lunch
1.30-3.30
Workshop groups continued –
Small group preparation & presentation of plans Discussion of different activities

3.30-4.00
Afternoon Tea
4.00-5.00
Questions and Feedback

 

For further information contact: Sarah Greenaway or Hector Kaiwai
Tel. 09 366 6136   Fax. 09 366 5149

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