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We
Provide
NATIONAL
ALCOHOLWORKFORCE TRAINING
Changing
the marketing culture: It’s not the alcohol; it’s
how they market it!
ALCOHOL
MARKETING: RESEARCH UPDATES, IMPLICATIONS & STRATEGIC APPROACHES
for EFFECTIVE POLICY DEVELOPMENT
Professor
Sally Casswell and team
Topics
covered?
· Current context of alcohol marketing in New Zealand and new research
by SHORE/Whariki
· Recent
relevant international research evidence
· Policy
options and key strategies to address alcohol marketing
Where
and When?
AUCKLAND:
29th August, 9am - 4pm. SHORE, Level 7, 90 Symonds Street,
Auckland
National
Workforce Development for Alcohol Health Promoters
A workshop was held in Wellington, 16-17 June 2005
See below for an outline of the programme. The following powerpoint
presentations are available to download:
Introduction and
Harms - SHORE and Whariki
Reducing Alcohol Related Harm:
What Works - SHORE and Whariki
Exit Survey 2005:Results -
SHORE and Whariki and Auckland Regional Alcohol Project
Branding Youth Identity:
Alcohol Marketing and Youth Voices - Hector Kaiwai, Te Ropu Whariki,
Massey University
Strategic Directions for Reducing Alcohol
Harm - Ross Bell, New Zealand Drug Foundation
Strategies and Opportunities
in Liquor Licensing and Local Government - Linda Hill, Policy
Analyst and Strategist
Strategies and Opportunities in
Liquor Licensing and Local Government - Mike Webb, New Zealand
Police
Day
One
| 9.00-
9.45 |
Welcome,
Introductions, Expectations & Burning Questions |
| 9.45-10.30 |
Alcohol-Related
Harm
• International, National and Local
• Differing harms
• Recent research |
| 10.30-11.00 |
Morning
Tea |
| 11.00-12.00 |
Reducing
Harm: What Works?
Overview & discussion of evidence-based effective policies
and practices with local examples |
| 12.00-12.45 |
Lunch |
12.45-1.15
|
ALAC’s
Strategic Approach to Changing the New Zealand Drinking
Culture - Sandra Kirby, Deputy CEO, ALAC
|
| 1.15-3.00 |
Panel
& Discussion on Current Strategic Directions for Reducing
Harm.
Perspectives from key areas; Richard Te One Regional Public
Health, Wellington, Mike Webb NZ Police, Ross Bell, New Zealand
Drug Foundation, Alison Box, Wellington City Council Sam
Clark., ALAC
Questions
& discussion |
| 3.30-
4.30 |
Alcohol
Marketing and Youth Voices: Current Issues & Future
directions |
| 4.30-5.00 |
Questions
and Feedback |
Day
Two
9.00-
9.15 |
Questions & Reflection from Day One |
9.15-10.30 |
Key
strategies & opportunities for working in Liquor Licensing
and Local Government
Linda Hill (Policy Analyst and Strategist)
|
10.30-11.00 |
Morning
Tea |
11.00-11.30 |
Hands-on
priority setting: Developing strategic approaches & activities
(identify key areas
& resources) |
11.30-12.30
|
Workshop
groups: Developing strategies & innovative activities
for your work |
12.30-1.30 |
Lunch |
1.30-3.30 |
Workshop
groups continued
–
Small group preparation & presentation of plans Discussion
of different activities
|
3.30-4.00 |
Afternoon
Tea |
4.00-5.00 |
Questions
and Feedback |
|
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For
further information contact: Sarah
Greenaway or Hector
Kaiwai
Tel. 09 366 6136 Fax. 09 366 5149
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