Dr. Richard Griffiths, PhD (Sociology)

Dr. Richard Griffiths is the project manager for the Illicit Drug Monitoring System (IDMS) study at the Centre for Social & Health Outcomes Research & Evaluation (SHORE). He is also researching the relationship between youth, social network sites and alcohol marketing practices. He has previously worked in the market research sector, specialising on youth-related topics such as sport, safe sex, alcohol-related offending and new media behaviour.

Publications

Griffiths R and Casswell S (2010). Intoxigenic Digital Spaces? Youth, Social Networking Sites and Alcohol Marketing, Drug & Alcohol Review, Early view, March DOI: 10.1111/j.1465-3362.2010.00178.x

Griffiths, R. (2008) Kiwi Youth in the Age of New Media, DLB: The Magazine of the Marketing Association (New Zealand), April, p. 5-7.

Griffiths, R. (2005) Destiny Church vs. the Sexual Rights Devils: A Case Study of the 2004 New Zealand Civil Union Moral Panics, Culture, Health and Sexuality. An International Journal for Research, Intervention and Care. IASSCS Conference 2005: Sexual Rights and Moral Panics Abstract Book. Vol. 7, Supplement 1, S1 – S89. London: Routledge.

Book Chapters

Griffiths, R. (2004) ‘Wicked Wardrobes: Youth and Fashion in Aotearoa New Zealand’, in C. Bell and S. Matthewman (eds.). Cultural Studies in Aotearoa New Zealand. Identity, Space and Place. Melbourne: Oxford University Press, pp: 229-250.

Evaluation / Research Reports

Griffiths, R. (2008) Youth, Drugs and Alcohol: Mapping Methamphetamine, Cannabis, Alcohol and Solvent Use and Abuse: Literature Review. Auckland: Synovate Research Ltd.

Griffiths, R. (2008) Waitakere CAYAD and SWAP Top-Line Qualitative Research Report: An Investigation of Waitakere Youth, Drugs and Alcohol. Auckland: Synovate Research Ltd.

Griffiths, R. (2007) Evaluating Project Respect: An evaluation of a multi-agency initiative in Waitakere City to reduce alcohol-related violence offending amongst Maori and Pacific Island youth aged 15– 24. Auckland: 18 Ltd Decoding Centre.

Griffiths, R., Willis, S., Stuart, D., and Magni, C. (2007). Cause and Effect: Turning the Volume Up on Safe Sex and the Youth Audience. Auckland: 18 Ltd Decoding Centre.

Selected Conferences / Seminars

Griffiths, R. (2008). Playtime or Playstation? Panel presentation, Connections: Sport and Recreation Sector Conference. Heritage Hotel, Auckland, June 23-24.
Griffiths, R. (2008) Conducting Youth Research in South Auckland and the Manukau Region. Manukau City Council CEO Seminar Series, Auckland, June 17.

Griffiths, R. (2007) The Maori Wardens and the Wild West: Evaluating Project Respect. Sociological Association of Aotearoa New Zealand and Australian Sociological Association conference, Public Sociologies: Lessons and Trans-Tasman Comparisons, University of Auckland, December 4-7.

Griffiths, R. (2007) Social Marketing to Young People, Ministry of Youth Development Seminar Series, Wellington, June 29.