Publications

Alcohol Marketing

*McCreanor, T., Moewaka Barnes, H., Kaiwai, H., Borell, S. & Gregory, A. (2008) Creating intoxigenic environments: Marketing alcohol to young people in Aotearoa New Zealand Social Science & Medicine 67:938-946. A218

*Adams, J., McCreanor, T., and Braun, V. (2007) Alcohol and gay men: Consumption, promotion and policy responses. In Clarke, V. and Peel, E. (eds.) Out in Psychology: Lesbian, Gay, Bisexual, Trans and Queer Perspectives, pp. 369-390. Chichester, U.K.: John Wiley.

*McCreanor, T., Greenaway, A., Moewaka Barnes, H., Borell, S., Gregory, A. (2005) Youth identity formation and contemporary alcohol marketing. Critical Public Health, 15, 251-262. A181

*McCreanor, T., Moewaka Barnes H., Gregory, M., Kaiwai, H., Borell, S. (2005) Consuming identities: alcohol marketing and the commodification of youth experience. Addiction Research and Theory, 13, 579- 590. A178


*Hill, L. (1999)  What it means to be a Lion Red Man:  alcohol advertising and kiwi masculinity.  Women’s Studies Journal, 15, 65-85. A111  


*Wyllie, A., Zhang, J.F. Casswell, S. (1998)  Positive responses to televised beer advertisements associated with drinking and problems reported by 18 to 29 year olds.  Addiction, 93, 749-760. A96  

*Wyllie, A., Zhang, J.F. Casswell, S. (1998)  Responses to televised alcohol advertisements associated with drinking behaviour of 10 to 17 year olds.  Addiction, 93, 361-371. A93  

Submission (1998)  To the ASA Review on the Code on Liquor Advertising, 1995. S21  

*Wyllie, A., Holibar, F., Casswell, S., Fuamatu, N, Aiolupatea, K., MoewakaBarnes, H., Panapa, A. (1997)  A qualitative investigation of responses to televised alcohol advertisements.  Contemporary Drug Problems, 24, 103-132. A84  

*Thomson, A., Bradley, E., Casswell, S., Wyllie, A. (1997). A qualitative investigation of the responses of in treatment and recovering heavy drinkers to alcohol advertising on New Zealand television.  Contemporary Drug Problems, 24, 133-146. A83  

Wyllie, A., Waa, A., Zhang, J.F.. (1996).  Alcohol and Moderation Advertising Expenditure and Exposure:  1996.  21pp plus appendices, September.  Auckland :  Alcohol & Public Health Research Unit. D129  

*Casswell, S. (1995).  Does Alcohol Advertising have an Impact on the Public Health.  Drug and Alcohol Review, 14. 395-404. A75

*Casswell, S. (1995).  The Nature and Effectiveness of Media Advocacy, Counter Advertising, and Health Promotion Messages.  In:  Martin, S.E. (ed) Effects of the Mass Media on the Use and Abuse of Alcohol.  National Institute on Alcohol Abuse and Alcoholism Research Monograph - 28, US Department of Health and Human Services, Bethesda , MD. B20  

Submission. (1994).  To the Review Team for Liquor Advertising on Radio and Television Advertising Standards Authority. S15  

*Thomson, A., Casswell, S., Stewart, L. (1994).  Communication Experts' Opinions on Alcohol Advertising in the Electronic Media. Health Promotion International, 9, 145-152. A70  

Holibar, F., Wyllie, A., Panapa, A., Fuamatu, N., Aioluputea, K., Casswell, S. (1994).  Response of 18 to 29 Year Olds to Alcohol and Host Responsibility Advertising on Television:  A Qualitative Investigation.  146pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D82  

Holibar, F., Wyllie, A., Moewaka Barnes, H., Fuamatu, N., Aioluputea, K., Casswell, S. (1994).  Response of Children and Young Persons to Alcohol and Host Responsibility Advertising on Television:  A Qualitative Investigation.  164pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D81  

Wyllie, A., Zhang, J.F., Casswell, S. (1994).  Response of 10 to 17 Year Olds to Alcohol and Host Responsibility Advertising on Television:  Survey Data.  33pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D83  

Wyllie, A., Zhang, J.F., Casswell, S. (1994).  Response of 18 to 29 Year Olds to Alcohol and Host Responsibility Advertising on Television:  Survey Data.  31pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D84  

Casswell, S., Wyllie, A., Jones, S. (1994).  Alcohol Advertising Expenditure and Exposure.  17pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D86  

Maskill, C., Wyllie, A., Casswell, S.  (1994).  Public Opinion on Alcohol Advertising:  February 1994.  20pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D85  

Trotman, R., Wyllie, A., Casswell, S.  (1994).  Content Analysis of Television Alcohol Advertisements.  70pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D87  

Thomson, A., Bradley, E., Casswell, S., Wyllie, A. (1994)  The Responses of In Treatment and Recovering 'Heavy Drinkers' to Alcohol Advertising on Television.  23pp plus appendices, April.  Auckland :  Alcohol & Public Health Research Unit. D88  

Thomson, A., Casswell, S., Stewart, L. (1991).  Alcohol Advertising: Key Informants Study.  51pp, May.  Auckland : Alcohol Research Unit. D44  

Submission. (1991).  To the Broadcasting Standards Authority on Alcohol Advertising on Television and Radio.  4pp. S13  

*Wyllie, A., Casswell, S. Stewart, J. (1991).  The Response of Young Men to Increased Television Advertising of Alcohol in New Zealand.  Health Promotion International, 6(3):191-197. A41  

Wyllie, A., Casswell, S. (1991).  Public Opinion on Alcohol Advertising on Television and Radio.  11pp plus appendices, April.  Auckland : Alcohol Research Unit. D42  

*Wyllie A., Casswell, S., Stewart, J. (1989).  The Response of New Zealand Boys to Corporate and Sponsorship Advertising on Television.  British Journal of Addiction, 84:639-646. A33  

*Casswell, S., Stewart, L., Duignan, P. (1989).  The Struggle Against the Broadcast of Anti-Health Messages: Regulation of Alcohol Advertising in New Zealand 1980 -1987.  Health Promotion, 4(4)287-296. A29  

Casswell, S., Martin, C. (1986).  From a Public Health Perspective: Shaping Attitudes Towards Alcohol in New Zealand.  42pp, April.  Auckland : Alcohol Research Unit. D12  

Martin, C. (1984).  A Survey of the Awareness of Alcohol-Related Publicity and Advertising Debate.  15pp plus appendices.  Auckland : Alcohol Research Unit. D7  

Casswell, S., Stewart, L. (1983).  Alcohol Advertising: Policies and Social Response in New Zealand.  29pp, August.  Auckland : Alcohol Research Unit. D2

*denotes refereed publication