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Publications
Communications Research
Holibar, F. (1999) Response to Host Responsibility Advertising Campaign November - December 1998 Pre and Post-Test. 21pp plus appendices. April. Auckland: Alcohol and Public Health Research Unit. D154
Wyllie, A. and Casswell, S. (1997) Gender focus of target groups for alcohol health promotion strategies. Health Promotion International, 12, 141-149. A86
Thompson, C., Tunks, M., Wyllie, A. (1995) Formative Evaluation of Host Responsibility Campaign: Phase 3 31pp plus appendices, August. Auckland: Alcohol and Public Health Research Unit. D114
Brown, L., Tunks, M., Wyllie, A. (1995). Cannabis Pamphlet Evaluation. 14pp plus appendices, June. Auckland: Alcohol & Public Health Research Unit. D110
Holibar, F., Wyllie, A., Casswell, S. (1994). Qualitative Research in Health Promotion Communication Programmes, Sites, 28, 55-63. A68
Wyllie, A., Holibar, F. (1994) Response to ALAC Advertising Campaigns: December 1993. 9pp plus appendices, August. Auckland: Alcohol and Public Health Research Unit. D100
Trotman, R., Wyllie, A. (1994) Formative Evaluation of Posters for Intoxication Campaign. 26pp plus appendices. August. Auckland: Alcohol and Public Health Research Unit. D99
Wyllie, A. (1994) Public Response to Intoxication Campaign. 10pp plus appendices. August. Auckland: Alcohol and Public Health Research Unit. D97
Trotman, R., Rikirangi, H., Wyllie, A. (1994) Formative Evaluation of Material for Intoxication Campaign. 41pp plus appendices. August. Auckland: Alcohol and Public Health Research Unit. D96
Wyllie, A., Holibar, F. (1994) Licensed Premise Manager Response to Intoxication Campaign and Other Host Responsibility Initiatives. 18pp plus appendices. August. Auckland: Alcohol and Public Health Research Unit. D95
Wyllie, A., Casswell, S. (1993). Identifying Target Segments of Male Drinkers for Health Promotion Activities. Health Promotion International, 8, 249-261. A61
Holibar, F., Panapa, P., Sherman, D., Wyllie, A. (1993) Formative Evaluation of "No Alcohol" Television Commercial. 33pp plus appendices, August. Auckland: Alcohol and Public Health Research Unit. D72
Wyllie, A., Casswell, S. (1992). Formative Evaluation of a Policy-Orientated Print Media Campaign. Health Promotion International, 7, 155-161. A51
Holibar, F., Wyllie, A. (1992). A Qualitative Investigation into Teenage Relationships. May. Auckland: Alcohol & Public Health Research Unit. D57
Holibar, F., Wyllie, A. (1992). Alcoholic Liquor Advisory Council 1991 Name and Logo Test. February. Auckland: Alcohol & Public Health Research Unit. D54
Jakob-Hoff, M., Wyllie, A., Casswell, S. (1991). Alcoholic Liquor Advisory Council Newsletter Study II. 10pp plus appendices, June. Auckland: Alcohol Research Unit. D46
Wyllie, A., Casswell, S. (1991). Response to the Alcoholic Liquor Advisory Council's Col'n Carpenter Advertising Campaign. 9pp plus appendices, May. Auckland: Alcohol Research Unit. D43
Wyllie, A., Casswell, S. (1991). Evaluation of New Facts and Effects Booklet. 16pp plus appendices, January. Auckland: Alcohol Research Unit. D40
Casswell, S., Ransom, R., Gilmore, L. (1990). Evaluation of a Mass-Media Campaign for the Primary Prevention of Alcohol-Related Problems. Health Promotion, 5, 9-17. A38
Wyllie, A., Jakob-Hoff, M., Casswell, S. (1990). Alcoholic Liquor Advisory Council Stakeholder Survey I. 12pp plus appendices, November. Auckland: Alcohol Research Unit. D39
Wyllie, A., Casswell, S. (1990). Advertising Pretest 1990. 14pp, November. Auckland: Alcohol Research Unit. D38
Wyllie, A., Jakob-Hoff, M., Casswell, S. (1990). Evaluation of 'Say When' Advertising. May, Auckland: Alcohol Research Unit. D33
Wyllie, A., Casswell, S. (1989). Assessment of the Alcoholic Liquor Advisory Council's Alcohol-related Problems Campaign Phase 1. 28pp plus appendices, April. Auckland: Alcohol Research Unit. D24
Wyllie, A., Connolly, G., Casswell, S. (1989). Alcoholic Liquor Advisory Council Newsletter Study. 13pp plus appendices, June. Auckland: Alcohol Research Unit. D26
Wyllie, A., Connolly, G., Casswell, S. (1989). Alcoholic Liquor Advisory Council Communications Resources Study. 73pp plus appendices, December. Auckland: Alcohol Research Unit. D30
Beard, L., Wyllie, A., Casswell, S. (1988). Alcoholic Liquor Advisory Council Logo Test II. 25pp plus appendices, August. Auckland: Alcohol Research Unit. D23
Beard, L., Wyllie, A., Casswell, S. (1988). Alcoholic Liquor Advisory Council Name and Logo Test I. 23pp plus appendices, July. Auckland: Alcohol Research Unit. D22
Wyllie, A., Casswell, S. (1988). Future Directions for the Alcoholic Liquor Advisory Council Paid Mass Media Activity. 65pp, July. Auckland: Alcohol Research Unit. D21
Wyllie, A., Casswell, S. (1988). Alcoholic Liquor Advisory Council Public Profile and Image Study. 17pp plus appendices, May. Auckland: Alcohol Research Unit. D20
Wyllie, A., Casswell, S. (1987). Alcoholic Liquor Advisory Council 1987 Television Commercial Pretest of 'Crocodile' Variations and 'Splashing Out'. 45pp plus appendices, August. Auckland: Alcohol Research Unit. D17
Wyllie, A., Casswell, S. (1987). Motivational Study of 18 - 29 Year Old Male Target Group for Development of New Alcoholic Liquor Advisory Council Television Commercial. 28pp, April. Auckland: Alcohol Research Unit. D16
Martin, C., Casswell, S. (1986). 'Say When' Sponsorship Evaluation. 16pp plus appendices, February. Auckland: Alcohol Research Unit. D10
Martin, C. (1984). CAP Advertising Campaign: Identification of Target Audiences and Description of their Drinking Behaviour. 17pp plus appendices. March. Auckland: Alcohol Research Unit. D6
Casswell, S., Gordon, A., Owens, C. (1983). An Evaluation of ALAC's 1982 Alcohol Alert Campaign. 33pp plus appendices, February. Auckland: Alcohol Research Unit. D4
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