Completed Projects

Gambling Social Marketing Project

The Centre for Social and Health Outcomes Research and Evaluation (SHORE) and Te Ropu Whariki (The Whariki Research Group) were contracted by the Ministry of Health in 2006 to provide a literature review and formative qualitative research to inform the design and development of a social marketing programme around the reduction of harm from gambling in Aotearoa New Zealand.

This main components of the research were a review of relevant literature, qualitative research with different populations in Auckland, Rich Dialogue Process with stakeholders and an environmental scan of representations of gambling which are outlined in the following report:

Social Marketing for Gambling Harm Reduction: Review, Research and Recommendations

Researchers: Hector Kaiwai, Jeffery Adams, Dr Tim McCreanor, Professor Sally Casswell